'Leggo my Eggo'

Jose Angelo Gallegos came out with an article in April 2018 called "The 10 Best Social Media Campaigns of 2018" and when I read what landed at number 3 on the list I was immediately so happy. Number 3 talks about the Kellogg's Eggo Campaign and the face that appeared on so many gifs, memes, etc, was Eleven from one of the most popular shows right now- Stranger Things. Eggo's had an immediate boom in sales after the T.V. show pointed out Eleven's obsession with the most random food choice, but it was genius. Eggo's decided to run with it and they did a great job promoting their product by referencing such a popular show. I know when I watched Eleven take waffles, it reminded me of how good those things used to be and made me want to go buy them. I know that this show had so much influence on the consumers because it obviously did on me. I never would just think to buy frozen waffles anymore, but once you are influenced it's like you have to buy it just to see if the hype is all that it cracks up to be. Great job Kellogg's, free marketing for your product and you used it to your advantage.

Here is the link for the article: https://joseangelostudios.com/the-10-best-social-media-campaigns-of-2018/