Social Media Marketing; the good&bad

When I think of Social Media nowadays, it is mainly negative. The news is constantly filled with sour information that affects our lives and our perception of Social Media. Luckily, we have people whose job is to correct that view, or at least not make it seem so bad. You see a bit of turn of events during the Holiday's which helps lighten the heavy mood. I don't know about you but around the Holiday's I go all out. I want to make it so festive and happy. I love all of the foods, desserts and decorations for each Holiday too. When I think about Easter I don't necessarily think of the good food we get to eat, I think of all the chocolate and candy that will be available. We all had that one candy that was put in our basket each year that we never really ate, but we knew it would be in there every time, and for me, that was Peeps. My least favorite candy of all time. I remember asking my mom one year why I didn't have a package of Peeps in my basket and she said "because you never eat them" and she wasn't wrong, I never did eat them. I always just associate Peeps with Easter and that being the one candy that was different than the candy you eat all year. Peeps has become something you can find all year round in different flavors, colors, anything that you can think of, Peeps have broadened their Marketing Horizons. I personally think they are awful, but I think they have done such a great job expanding, becoming more available and better looking, that I will still go buy them because of their marketing tactics. I have seen so many commercials on TV, ads on Facebook and Instagram, promoting the candy that actually makes them look like they taste amazing. This just goes to show that if you have the right marketing tools and the right ideas, you can expand your markets and use different Social Media links to do it. Turns something that was once just a one time a year fad into something you can have for every occasion.